Whether you own a small online shop or a well-known brand, you'll need a solid marketing strategy to keep your business expanding. Based on statistics, 69.2% of shoppers will still abandon their cart no matter how long they spend on your website.

This is why it’s necessary to stay updated on new marketing strategies and understand what to do and what to avoid when making efforts to promote your online store and retain customers.

These are a few ways to promote your online store for more visibility and sales:

Affiliate Marketing.

Affiliate Marketing is an approach that is relatively well-known and a word that is frequently used. It is a marketing arrangement between an online retailer and an external individual or brand. The external party is expected to generate traffic or sales through referrals and get paid based on commission per product.

Affiliate marketing is a performance-based marketing method that has proven to be hugely successful for subscription businesses primarily because it is a risk-free way to improve traffic, increase brand awareness, and generate more sales.

Search Engine Optimization (SEO).

If you don’t have a search engine optimization plan, you’ll need one. You should get acquainted with the steps you need to raise your search engine ranking, as well as technical aspects like how to optimize your on-page content and how your web page's URL and metadata impact it.

There are several technical strategies to increase website traffic. Your options are unlimited, from making navigation easier to adding CTAs to the page.

Here are some ways to approach search engine optimization:

1. build a site that is easy to navigate and try to put your products and services into categories and compartmentalize to avoid having a clumsy and less user-friendly site.
2. redirect traffic on your site. For example, you could create blogs with more information about your products/services and redirect shoppers looking for more information about a product or service category to that blog article.
3. use relevant and SEO-friendly product descriptions. Make sure that the keywords in your product descriptions are relevant to the category for which they are being searched. Try adding internal links to related blog posts or product pages to stir visitors' attention and keep them glued to your website for longer.

The Right Way to Perform SEO.

Driving online sales comes next once you've filled in the necessary gaps with product descriptions, photos, titles, and more. Try to respond to all questions that customers are likely to ask at once!  When there is a communication breakdown, customers are more likely to exit your website. For instance, while having high-resolution photographs of a product on your website is good, you shouldn't leave out important details like delivery method, price, or usability.

In order to boost visibility and retention, try to address as many questions as you can in your product descriptions.

More SEO tips.

some ways to increase visits to your online store includes:

• boost visibility using programs like Omnistar Affiliate Software or SEO Image Optimizer.
• create an affiliate program.
• share genuine customer reviews.
• don’t ignore cold email pitch.
• post related blogs with links to your product page.

Influencer Marketing.

The use of social media and the internet has increased to a level that has never been seen before, and as a result, the reach of eCommerce retailers has significantly expanded. Influencer marketing is combining product advertising campaign with celebrity/influencer endorsement. This marketing strategy is more of a blended idea that combines old and modern marketing tactics, in order to drive a campaign. A brand and influencer partnership campaign's success is then determined by how well it increases engagement or drives revenue.

Influencer marketing is more of a blended idea that combines old and modern marketing tactics. You are basically leveraging on an influencer’s popularity and the loyalty of their followers in order to drive sales for your business. The campaign's efficacy is determined by how well it increases visibility or drives revenue.

Retargeting Ads.

Retargeting ads are a form of online advertising that concentrates on people who have already visited your website or are a contact in your database (like a lead or customer).

Retargeted ads are noticed by three out of every four users, according to research. This gives you, the merchant an opportunity to win more consumers over. Retargeting ads can also help you understand why customers visited your website and why they left. It’s a great way to keep returning customers engaged.

How Retargeting Ads Work.

There are several ways to retarget your ads online, but there are two common and most effective types of retargeting: pixel-based and list-based. Each works a little differently from the other and has different advantages based on your campaign goals.

Pixel-Based Retargeting: retargeting using pixels allows you to show your content to a site visitor. This type of retargeting is likely the most common.

When someone visits your website, a code called pixel is placed on your site to help locate the customers who have visited it already and need to be retargeted.

List-Based Retargeting: list-based retargeting, perhaps a little less popular than pixel-based retargeting, enables you to set adjustable criteria for your advertising. It is based on more than just behavior because you get to choose which people get into certain lists since you already have a list of contact information in your database that has been collected through funnels from visitors on your website.

To do this, you will submit a list of contact details like email addresses to a retargeting campaign and the platform will find individuals on that network who have those addresses and show retargeting advertisements exclusively to them.

Facebook Ads and Google Ads.

For merchants to effectively retarget their ads, Google and Facebook are excellent choices. With these options, you can identify the customers who have shown interest in your services and get in touch with them on a more personal level once you have their personal information. In addition, you can use Facebook's tools to help with retargeting and personalizing your audience based on the product you are offering.

Recommended Apps for Retargeting Ads.

These apps will make retargeting ads easy for you:

• OptiMonk
• Rontar
• Ako Facebook Retargeting Ads
• Dynamic Retargeting Ads

PPC Advertising.

The fastest way of advertising in e-commerce today, is through an online model called Pay-Per-Click Advertising.

In this model, an advertiser pays for an ad space by giving a commission to the publisher every time the ad is clicked.

The following are a few of the best-paid advertising platforms:

Instagram Ads: this has become a cheaper option for merchants and has evolved over time. You could either opt for the sponsored post feature or story feature. While the sponsored posts displays advertisements of products and services on feeds, the story feature allows the display of products for only a duration of 24 hours before it disappears.

Google Ads: If you are in need of a fast and effective way to boost sales, then Google ads are a reliable option to target your desired audience.

Tools that help you achieve PPC promotion :

Google Display Network: With this, you can reach a larger audience through text, video, and image banners that appear on User browsers.

Search Ads: This is provides an excellent way of reaching your target audience through their searches for similar products and product details, or questions related to a product.

Youtube Ads: over 5 billion videos are watched per day, therefore the success of your ads on this platform can be measured objectively.

Facebook Ads: in addition to being one of your most affordable options, Facebook can be used as a successful social media channel for sponsored advertising.

To build a bigger customer base, you can target your customers by analyzing their interests, shares, and likes, and then using that information to prepare relevant ad materials, publishing on the right groups, and further amplifying the campaign by other means.

What to consider when picking a PPC platform.

Not every product is suitable for every platform, and that is why you need to figure out if the right audience for that your product can be found on the platform you intend to use. What works on Facebook Ads, may not work for Google Ads.

Remember that building a strong customer base and expanding overall outreach to boost revenue is the goal when considering PPC advertising. So, choose the right platform that will help you achieve these goals.

Apps for managing PPC Ads.

Aside from picking the right platform that is suitable for your product to run a PPC campaign, It is essential to understand how to manage a campaign. You may need to modify your budget, monitor other related factors that can influence your campaign, and keep track of an ongoing campaign.

Some apps that can help you manage your campaign are:

• Google Shopping: for finding and comparing products, vendors, and pricing
• Facebook Marketing: helps you convert potential customers by interacting with them online
• Google Ads: helps you to create Google advertisements for your brand and reach out to a wider audience.
• Instant Traffic and Ads: increase traffic by placing advertisements on other stores in exchange for placing advertisements for other products on your website.
• Flexify: with this app, you can create interactive ads and sync your catalog with Facebook and Instagram.

Summary

With the competitive nature of the e-commerce ecosystem today, It is essential that you channel your effort into targeted advertising, and promotion methods to boost the growth of your online store.

To get it right, you've to be open to fresh perspectives and willing to try out new advertising strategies. You have to, experiment and figure out what works best for your own audience and product. It may take some trials to figure out what method is most suitable for your product, so don’t stop exploring all available options.

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